Benefit Corporation
CORPORATE COMMUNICATION CONSULTING
Barabino & Partners, a Benefit corporation with 150 employees and revenues in excess of 21 million euros, is Italy’s largest and leading player in the corporate communications consultancy market. Headquartered in Milan and with offices in Rome, Genoa, London, Berlin and New York, Barabino & Partners is the only Italian group in the field of integrated and digital communications directly present in foreign markets.
Barabino & Partners Group has recently grown further thanks to its integration with B2P Communications Consulting GmbH, a French-German company specializing in strategic communication and media relations in France and Germany. The integration has expanded Barabino & Partners’ presence to two new office locations in Paris and Munich in addition to expanding the Berlin office.
We believe that building a better future for the next generations is possible.
Beside the entrepreneurial vocation that makes us a healthy and profitable company – a necessary trait to be able to support the social system and the community at large – we feel the responsibility to be an active part in a world that is constantly evolving. Aiming at making the “right profit” as our philosophical guideline, we want to contribute to the creation of well-being for the people and communities to which we belong and to protect the environment.
Practice Areas
Corporate Communication
Barabino & Partners supports leading Italian and international companies with their corporate communication function, helping them manage their corporate reputation with key stakeholders. In this context, B&P is particularly well-established in the areas of Public Relations and Media Relations, which are essential in corporate communication and our core to our offering
Financial Communication
Barabino & Partners has a distinctive positioning in financial communication, working alongside prestigious financial institutions, commercial and business banks, investment funds and private equity. With special expertise in M&A, the company has been a leading player in the communication of major operations, such as the most important Italian privatizations and 100+ listings.
Crisis management
Barabino & Partners has acted as a communications advisor in some of the most high-profile Italian corporate crises of the last decades. The approach adopted by Barabino & Partners typically consists in the creation of a solid “storyline” of the crisis, the accurate definition of the stakeholders involved and the targeted selection of the most effective tools – including digital ones – to operate with.
Legal Communication
Barabino & Partners has been a pioneer in the communication of legal, notary and accounting firms in Italy. Throughout the years, the company has developed a distinctive legal communication approach, which aims to position each firm according to their distinctive competences and professional make up.
Digital Communication
Barabino & Partners has recently established bDigital, a dedicated division to support companies communicating in the digital world. BDigital’s activities include managing complex social media strategies in both consumer and corporate contexts, creating articulated influencer-engagement campaigns, branded-content, digital-activation, and not least web-design and web-development.
Corporate identity & visual communication
Barabino & Partners designs corporate identity and visual communication strategies to communicate and share the distinctive values and uniqueness of each brand in a simple, immediate, and exciting way. Through targeted brand equity strategies, the company gives life to concepts, names, brands, images, and words to create and communicate the entire world existing around each brand.