Benefit Corporation
Being a sustainable company
We believe that building a better future for future generations is possible.
We feel a responsibility to play an active role in an increasingly connected and constantly evolving world. We have therefore chosen to contribute to creating well-being and shared value for the people, communities and local areas of which we are part.
Since the early 1990s, we have been pursuing a path of commitment to these issues. In 2022, this journey led us to become a Benefit Corporation: a new business model that places social commitment, sustainability and responsible corporate management among the founding principles of its mission, enabling us to balance the interests of shareholders with those of the stakeholders affected by the company’s activities. This is also why, every year, we report on our commitment in our Impact Report.
The Benefit Company.
A set-in-stone commitment
The Benefit Company is a corporate form in the Italian legal system that is granted to companies that operate “in a responsible, sustainable and transparent way towards the people, communities, territories, the environment, socio-cultural assets and activities, entities and associations, and the civil society “.
This is the commitment we have made, and we also have modified our Statute to ensure it is set in stone.
We implement and share this commitment with all of our team and external collaborators:
Our human resources
Customers
Providers
The market
Education and training institutions
Young professionals
The Media and other primary interlocutors
Institutions, PP.AA. and Regulatory Bodies, Third Sector
The Community and Territory
We promote and disseminate a culture of innovation and sustainable development.
We collaborate with universities and scientific institutions to carry out research and training initiatives on ESG issues.
We give rise to valuable relationships, respecting the rights, abilities and aspirations of people, promoting quality of life and avoiding any kind of discrimination rooted in gender, age, ethnicity, political opinion and religion. This is consistent with our Code of Ethics and, with regard to internal policies, is supported by the implementation of a whistleblowing procedure.
We care about well-being, quality of life and the quality of relationships in the workplace. In 2025, the B&P Group delivered 321 hours of training to 108 people and confirmed the flexible working arrangement introduced in previous years: one day per week plus two additional days per month.
Corporate welfare
Networking and engagement projects
Vocational training, retraining and general knowledge
Analysis and focus on trending topics of concern to society
Consultation and discussion
Protection of health and safety
Quality of working conditions and environment
Equal career opportunities
in 2025, women accounted for 66% of the workforce and held nearly half of all management roles — Winning Women Institute Gender Equality Certification, valid from 2023 to August 2026
We offer training opportunities to young people who wish to enter the working world through dedicated internship programmes from the “Cantera Project”, as well as clear career progression and growth paths.
The La Cantera Project receives more than 1,000 applications each year. In 2025, the company hired four new employees and welcomed four interns; all new hires were under 30. In 2025, more than 56% of Barabino & Partners’ workforce was under 35, confirming the company’s commitment to investing in younger generations, talent development and the future of the profession.
We contribute to the creation of economic and social value for the communities we are part of, especially for vulnerable and at-risk people. We promote cultural and sports initiatives, as well as efforts to reduce our environmental footprint.
As a communications consultancy, our direct environmental impact is naturally limited compared with industrial or manufacturing sectors: we have no production processes or physical supply chain. We focus our efforts where we can make a tangible difference. In 2025, we obtained DHL GoGreen Plus certification, which reduces the CO2 emissions associated with our shipments through the use of Sustainable Aviation Fuel (SAF).
Our clients also include nonprofit organisations whose activities we are committed to supporting.
“Our commitment to sustainability. Yet another beautiful story.”