Benefit Corporation
CORPORATE COMMUNICATION CONSULTING
Barabino & Partners, a Benefit corporation with over 140 employees and revenues in excess of about 22 million euros, is Italy’s largest and leading player in the corporate communications consultancy market. It is also the only Italian group operating in integrated communication and digital services, with offices in Milan, Rome, and Genoa, as well as a direct presence in international markets through its offices in London, Berlin, Munich, Paris, New York and, most recently, Madrid.
Consistently ranked among the top firms in Mergermarket’s international rankings, the company is among the world’s top 10 in the sector.
In recent years, Barabino & Partners has accelerated its international expansion, strengthening its presence in key European markets. Today, with all its operating companies —B&P UK Plc, B&P USA LLC, B&P Deutschland GmbH, and B&P France SAS— it is part of Excellera Advisory Group, the leading Italian consultancy in corporate affairs.
We believe that building a better future for the next generations is possible.
Beside the entrepreneurial vocation that makes us a healthy and profitable company – a necessary trait to be able to support the social system and the community at large – we feel the responsibility to be an active part in a world that is constantly evolving. Aiming at making the “right profit” as our philosophical guideline, we want to contribute to the creation of well-being for the people and communities to which we belong and to protect the environment.
Practice Areas
Corporate Communication
Barabino & Partners supports leading Italian and international companies with their corporate communication function, helping them manage their corporate reputation with key stakeholders. In this context, B&P is particularly well-established in the areas of Public Relations and Media Relations, which are essential in corporate communication and our core to our offering
Financial Communication
Barabino & Partners has a distinctive positioning in financial communication, working alongside prestigious financial institutions, commercial and business banks, investment funds and private equity. With special expertise in M&A, the company has been a leading player in the communication of major operations, such as the most important Italian privatizations and 100+ listings.
Crisis management
Barabino & Partners has acted as a communications advisor in some of the most high-profile Italian corporate crises of the last decades. The approach adopted by Barabino & Partners typically consists in the creation of a solid “storyline” of the crisis, the accurate definition of the stakeholders involved and the targeted selection of the most effective tools – including digital ones – to operate with.
Legal Communication
Barabino & Partners has been a pioneer in the communication of legal, notary and accounting firms in Italy. Throughout the years, the company has developed a distinctive legal communication approach, which aims to position each firm according to their distinctive competences and professional make up.
Digital Communication
Barabino & Partners has recently established bDigital, a dedicated division to support companies communicating in the digital world. BDigital’s activities include managing complex social media strategies in both consumer and corporate contexts, creating articulated influencer-engagement campaigns, branded-content, digital-activation, and not least web-design and web-development.
Corporate identity & visual communication
Barabino & Partners designs corporate identity and visual communication strategies to communicate and share the distinctive values and uniqueness of each brand in a simple, immediate, and exciting way. Through targeted brand equity strategies, the company gives life to concepts, names, brands, images, and words to create and communicate the entire world existing around each brand.