Amongst the many prizes won by B&P, we remember the 18th of May for winning the 2016 Leone d’Oro from Milano Finanza for the IPO of Poste Italiane. This operation was deemed to be the best financial communication campaign for extraordinary transactions in Europe in 2015.
The Milano Finanza Global Awards is awarded to companies and professionals of the banking, financial and communications world. During the Awards, Barabino & Partners’ team and Poste Italiane’s communications, marketing and investor relations team collected this important prize at the Hotel Principe di Savoia.
This confirms the results achieved of Poste Italiane in collaboration with Barabino & Partners in its biggest and most successful IPO in Europe a second worldwide in 2015.
The complex and wide range of activities were developed over a period of five months; the campaign of Poste Italiane was designed and developed by the McCann Erickson agency as follows: “We are the change”. You can see the institutional spot shortly after.