Barabino & Partners and Intel met in 2008, year in which the company felt the need to improve its communication efficacy.
It is no longer enough to focus only on the technical characteristics of the products: B&P and Intel Italia began a focused journey aimed at raising awareness –with consumers and companies- on the different scenarios that technology offers to everyone.
Today, the communication approach for Intel also integrates social media platforms (FB: IntelItalia) and blogger relations. These are key elements required to consolidate the brand: it is only through the strategic use of storytelling applied to contents that the public can be kept up to date with Intel innovations.
This is why Intel iQ, official magazine of the company, was created. and whose Italian editorial calendar is managed by B&P.
categories: High tech
