Massimo Zanetti Beverage Group

Zanetti wins the Friars Club Icon Award

It is always a great honor when one of our clients is awarded a prize, especially if it is as prestigious as the Friars Club Icon Award.

This year, Massimo Zanetti, President and CEO of Massimo Zanetti Beverage Group, has received the prize Icon Award for Philantropy from the New York Friars Club, exclusive new Yorker club founded in 1904.

Massimo Zanetti was rewarded for the commitment at the Fondazione Zanetti Onlus, which distinguished itself for its philanthropic initiatives.

This year’s event was hosted at the prestigious Cipriani Wall Street Building, where important Hollywood celebrities such as Leonardo di Caprio, Robert De Niro, Brian De Palma, Larry King, Olivia Wilde, Sasha Baron Cohen, Ryan Seacrest and many others attended. In the US, the club is considered an institution and its members include the most illustrious and popular comics, singers, businessmen, politicians, directors and other international stars.

To name a few winners of this prize in the past years: Liza Minnelli, John Travolta, Tom Cruise.


In the public management of philanthropic initiatives, Barabino & Partners USA assisted our client in efficiently communicating the very same initiatives to different types of audiences. The most appropriate messages have been delivered before, after and during the collection of such a prize, rewarding an iconic American institution to an Italian entrepreneur.

Photo Credits: David Alan Kogut

categories: Awards , Food & Beverage

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