Through its sports communication activities, Barabino & Partners enhances the image of teams, athletes and companies with interests in the world of sport, ensuring a stable and distinctive positioning on media (offline and online) and Social Media.


Barabino & Partners is active in offline sports communication – through targeted Media Relations initiatives aimed at highlighting specific aspects of the athlete or the club – and online services – with great attention to social profiles of athletes and clubs, along with the development of official websites. In the area of online communication, Barabino & Partners works in synergy with bDigital, the Group’s division specialised in communication through digital channels with expertise in the management of complex digital communication programmes.


In addition, Barabino & Partners’ well-established experience in the field of Public Relations enables to offer companies – seeking to express their affinity with certain sporting values – tailor-made communication opportunities, involving a broad range of renowned athletes capable of maximising the visibility of a specific product, project or particularly significant event.


For us who live in close contact with this world not only as communicators, sports communication has a special value. During the 9 years we have been official sponsors of the Genoa CFC Football School, we have followed a long path together with more than 1,500 teenagers and their families. Since 2010, we have been partners and protagonists in a project dedicated to renovating Genova Sportcity, the Sciorba, Genova’s second sports centre.