We develop integrated media planning projects across leading offline and online platforms in order to meet the different needs of clients, both in terms of reputation & brand awareness and commercial performance.
We not only represent financial organisations, but also large-scale retail, luxury, real estate, ICT and telecommunications.
Together with the companies, we identify the distinctive features, the peculiarities, the positioning and the real competitive advantage on the market of any product or service analysing the behaviour of the reference target, in addition to the relationship with the brand and the product.
Measurable objectives, budget, strategy and results (KPIs) are key ingredients of our projects.
Our partnerships with all major Italian Publishing Groups (press, radio, television) allow us to allocate budgets as efficiently as possible, create synergies between different channels to amplify the customer’s message and effectively promote both in the long and medium-short term the brand’s distinctive values.
This strategy, supported by the most appropriate channels and relevant content, ensures the very best results from media planning. For this reason, we design cross-media campaigns
web: programmatic campaign, reservation campaign
with the highest and most innovative technologies on the market.