Nobody is interested in something he doesn’t fully understand.
It doesn’t make any sense to do high tech communication using terms that can only be understood by for those working in the field.
The era of technical lingo is over, and so is the age of hyperspecialization.
The convergence between corporate and product communication improves the public’s perception that it is not only the specific innovation that improves personal and business quality of life, but also and most importantly the brand that spurs it.
Eventually, everything converges on creating a real #informationGeneration lifestyle.