Brand Strategy and
Product Communication

Brand Strategy and Product Communication are the fields of business communication consultancy through which Barabino & Partners assists companies in developing strategies capable of effectively conveying the values of a brand and its products amongst the target consumers.


In an excessively informative scenario, the ability to identify and transmit key features of the brand and products – to differentiate against competitors – is an essential aspect and a vital marketing resource. The aim is to achieve a distinctive positioning in its own reference market and to create an emotional and involving relationship with the purchasing decision-makers.


Barabino & Partners assists its clients through structured consultancy in defining the Brand Strategy, from the analysis of the actual and perceived positioning of the brand or product on the market. The following step is defining the goals, key messages and most suitable tools (online and offline) required to reach the stakeholders.