The main objective behind the communication strategy for Clessidra was to position our client as the leading private equity fund for investments in Italy.
In the process of doing so, we communicated the acquisition of the maison Roberto Cavalli.
By combining elements of both the financial and fashion worlds, we gained exposure on several global media outlets, from leading international fashion magazines to global economic and financial publications by stressing one element as opposed to another and adapting the communication strategy depending on the target chosen with the client.
categories: Finance
