Sambonet Rosenthal

Bringing Italian luxury kitchenware to Brooklyn

The main goals in the communication strategy for the client were to increase the brand exposure and awareness in the United States, communication of specific products, and increase the visibility of their new store in Brooklyn.

We implemented specific communication strategies – both corporate and product – for each brand of the Group by targeting different audiences through national press and online and social media tools.One of the main challenges in the communication strategy was to put the Williamsburg store under the spotlights of the main media outlets in the kitchenware, design, living and home sectors (which in New York are generally more focused on the Manhattan scene).

categories: manufacturing