{"id":4627,"date":"2015-10-16T15:49:15","date_gmt":"2015-10-16T13:49:15","guid":{"rendered":"http:\/\/it.barabino.it\/en\/?p=4627"},"modified":"2020-03-02T15:29:57","modified_gmt":"2020-03-02T15:29:57","slug":"the-new-intel","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/the-new-intel\/","title":{"rendered":"The &#8220;new&#8221; Intel"},"content":{"rendered":"<p><strong>Barabino &amp; Partners and Intel met in 2008<\/strong>,<strong> year in which<\/strong> the company felt the need to improve its communication efficacy.<\/p>\n<p>It is no longer enough to focus only on the technical characteristics of the products: B&amp;P and Intel Italia<strong> began a focused journey aimed at raising awareness \u2013with consumers and companies- on the different scenarios that technology offers to everyone.<\/strong><\/p>\n<p>Today, <strong>the communication<\/strong> approach for Intel also <strong>integrates <a href=\"https:\/\/www.barabino.it\/attivita\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media <\/a>platforms (FB: <a href=\"https:\/\/www.facebook.com\/IntelItalia\" target=\"_blank\" rel=\"noopener noreferrer\">IntelItalia<\/a>) and <a href=\"https:\/\/www.barabino.it\/consulenza\/pr-e-digital-pr\/\" target=\"_blank\" rel=\"noopener noreferrer\">blogger relations.<\/a><\/strong> These are key elements required to consolidate the brand: it is only through <strong>the strategic use of <a href=\"https:\/\/www.barabino.it\/attivita\/storytelling\/\" target=\"_blank\" rel=\"noopener noreferrer\">storytelling<\/a> applied to contents<\/strong> that the public can be kept up to date with Intel innovations.<\/p>\n<p>This is why <a href=\"http:\/\/iq.intel.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intel iQ<\/a>, official magazine of the company, was created. and whose Italian editorial calendar is managed by B&amp;P.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barabino &amp; Partners and Intel met in 2008, year in which the company felt the need to improve its communication efficacy. It is no longer enough to focus only on the technical characteristics of the products: B&amp;P and Intel Italia began a focused journey aimed at raising awareness \u2013with consumers and companies- on the different &hellip;<\/p>\n","protected":false},"author":5,"featured_media":15298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[100],"class_list":["post-4627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-high-tech-en","tag-pr-and-digital-pr-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"p.cuccia\"\/>\n\t<meta name=\"keywords\" content=\"pr and digital pr\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.barabino.it\/en\/the-new-intel\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.barabino.it\\\/en\\\/the-new-intel\\\/#article\",\"name\":\"The \\u201cnew\\u201d Intel | Barabino & Partners\",\"headline\":\"The &#8220;new&#8221; 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