{"id":42049,"date":"2023-03-29T12:01:14","date_gmt":"2023-03-29T10:01:14","guid":{"rendered":"https:\/\/www.barabino.it\/che-cose-il-video-marketing\/"},"modified":"2023-03-30T12:11:55","modified_gmt":"2023-03-30T10:11:55","slug":"what-is-video-marketing","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/what-is-video-marketing\/","title":{"rendered":"What is video marketing?"},"content":{"rendered":"

What is video marketing<\/strong>? Starting from this question, today we delve together into this fast, dynamic and engaging communication tool<\/strong>. Going through a process that ranges from strategy, studied in detail, to the final objective, namely the video product that is oriented starting from a mood board<\/strong> and a video production<\/strong> that puts quality<\/strong> at the forefront.<\/p>\n

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Video marketing is the most captivating and stimulating visual storytelling format. It is functional, in fact, to tell a real story through faces, images, sounds, words, and, why not, also graphic elements.<\/strong><\/p>\n

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The video strategy must fulfill the objective of corporate communication and can take on various forms. One can talk about a collective or individual narrative<\/strong>, depending on the result towards which the company is oriented. Regardless of this element, video content allows you to communicate a story effectively and quickly<\/strong>.<\/p>\n

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This strategy starts from the assumption that everyone, from the individual to the brand, has a story to tell<\/strong>. Video marketing takes care of making this narrative appealing<\/strong> and, in the best cases, of involving viewers to the point of touching their emotional levers<\/strong> and facilitating their memory. Consequently, video storytelling can represent a more than functional tool<\/strong> for business objectives.<\/p>\n

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Video storytelling: how to engage your audience<\/strong><\/h2>\n

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To engage the audience through, for example, a video advertising or organic activity, it is necessary to start with the strategy<\/strong>. The strategy is oriented towards the desire to achieve a predetermined objective<\/strong>. To do this, it is necessary to have a clear understanding from the beginning of what the main message is that we want to convey: in essence, the “why<\/strong>” that guides us during the video production and realization process.<\/p>\n

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Engaging the audience<\/strong> also implies, above all, the need to understand<\/strong> what they want, how they think, and the best way to deliver the content. For example, in a corporate context, a way to provide a newly hired resource with a concise yet effective overview<\/strong> of what the company does on a daily basis, and what its values<\/strong> are, is to move in the direction of creating a corporate video. Its objective will be to tell the context in which the professional is entering from A to Z<\/strong>, leading them to feel a sense of interest and personal engagement.<\/p>\n

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A winning video is a video that is able to use refined and subtle emotional triggers<\/strong> that captivate the viewer. At the same time, technical aspects, starting from editing<\/strong>, play a fundamental role. In essence, a good video is able to stimulate the senses<\/strong>. For example, the choice of music<\/strong> can engage the hearing through a selection and use that perfectly adheres to the narrative.<\/p>\n

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Plan an efficient video strategy in 3 steps<\/strong><\/h2>\n

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Designing an effective video strategy means creating a product that can effectively communicate through images<\/strong>. How can this be done? There are three steps to keep in mind:<\/span><\/p>\n

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Storytelling<\/b>: without a story, we have no message. Without a message, we have nothing meaningful to communicate or a story to tell<\/a>. <\/span><\/p>\n

This means that a video production that doesn’t have a “why<\/strong>” behind it is likely to have limited benefits. The goal is to lay the foundation for creating a positive relationship<\/strong> between viewers and, for example, the brand providing the communication. In the storytelling phase, the definition and ad hoc construction of the tone of voice<\/strong> is crucial: what approach do we want to take when addressing our audience?<\/span><\/p>\n

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Content<\/strong>: the content can be further divided into three types:<\/p>\n

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