{"id":42038,"date":"2023-03-28T10:25:52","date_gmt":"2023-03-28T08:25:52","guid":{"rendered":"https:\/\/www.barabino.it\/la-comunicazione-unarte-da-coltivare-ogni-giorno\/"},"modified":"2023-03-29T18:33:25","modified_gmt":"2023-03-29T16:33:25","slug":"the-communication-an-art-to-cultivate-every-day","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/the-communication-an-art-to-cultivate-every-day\/","title":{"rendered":"The communication, an art to cultivate every day"},"content":{"rendered":"

The first time I heard the word “cantera<\/strong>” I was far from the offices of Barabino & Partners. I was visiting a family-run winery, where a young winemaker was telling me about the process through which wine<\/strong> ferments to achieve excellence<\/strong>. It’s a path that requires precision, timing, and expertise<\/strong>, which are the key differences between a good wine and an immature one. After harvesting and pressing, the wine rests in the “cantera” until it reaches its optimal state<\/strong>.<\/p>\n

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As I listened to her passionately describe the characteristics of their vines, I remember thinking that it was a great life lesson<\/strong>: precision, timing, and expertise are the keys to success in many fields, including the one I chose to pursue as a profession. Just like wine, communication<\/strong> is an art that needs to be cultivated, day after day, to reach its most mature form<\/strong>.<\/p>\n

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The communicator’s toolbox<\/strong><\/h2>\n

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These are the lenses through which I interpreted my formative experience<\/strong> at Barabino & Partners’ Milan offices, where I had the great opportunity to learn from industry professionals the fundamental skills<\/strong> for anyone who wants to embark on the communication consultant<\/strong> profession. The Cantera<\/em> <\/a><\/strong>was created precisely to train new communicators<\/strong>, providing them with a solid “toolbox<\/strong>” to support the client with precision and skill.<\/p>\n

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There are many tools that a communication consultant must learn to master<\/strong> to perform their job to the best of their ability: from press reviews<\/strong> to maintaining relationships with journalists<\/strong>, to recall<\/strong> activities and press release<\/strong> writing. At B&P, I was encouraged with empathy and trust<\/strong> to become familiar with these tools, trying my hand at their use first-hand. Supported by senior consultants, I was guided in drafting my first press release and making my first calls to journalists.<\/p>\n

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Listen to learn<\/strong><\/h2>\n

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Just like wine that rests in the “cantera” until it reaches its optimal state, in my journey<\/strong>, I felt my skills<\/strong> mature day by day, adding new tools<\/strong> to my personal toolbox. I learned<\/strong> not only by carrying out the proposed activities but also by listening<\/strong> to more experienced colleagues organizing events, carving out<\/strong> the most suitable speaking opportunities for the client, and carefully weighing the words of the press releases. All with a single goal: to help the client consolidate their identity<\/strong>, positioning themselves in the market with their own distinctive value<\/strong>.<\/p>\n

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A distinctive value that is accentuated by a dynamic and effective<\/strong> teaching method. Supporting my colleagues on different projects, I had the opportunity to realize how varied<\/strong> the communication consultant profession<\/strong> is. There is no magic formula for all clients: like a tightrope walker<\/strong>, the communication professional must be able to maneuver in different contexts, listening to specific needs and immersing themselves in the world built by the client.<\/p>\n

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Because communication is the common denominator<\/strong> of human experience: within each of us is a communicator who needs to be guided with empathy and professionalism<\/strong> to convey their message to the best of their abilities. This aspect is what I care most about in this profession, which is expressed in a series of training courses for clients<\/strong>.<\/p>\n

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The value of words\u00a0<\/strong><\/h2>\n

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The value of words is something else that I learned during my time at Cantera at Barabino & Partners. I learned to distinguish information from news<\/strong>, reconcile the perspective of the media and companies, and recognize the value of words<\/strong>. As wine that rests in the cellar, day after day, experience after experience, I have been able to increase my professional skills<\/strong> to achieve my goals. Thanks to Barabino & Partners, I feel ready to enter the world of work<\/strong>, with a wealth of new knowledge learned from the great experts in the field.<\/p>\n

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***<\/p>\n

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Contributing to the on-the-job training of young people has always been a vocation for Barabino & Partners. For this reason, La Cantera<\/strong> internship program is structured to involve participants and make them active contributors to corporate communication consulting projects.<\/em><\/p>\n

The “Parola ai Giovani” column is a space dedicated to them: the pen (or rather, the keyboard) is given to the enthusiasm, curiosity, and wonder of those who take the first steps in a profession, that of the communicator, which requires a lot of attention, great skills, and constant commitment. With the hope that memories of the beginning of a career filled with satisfaction can be collected here.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The first time I heard the word “cantera” I was far from the offices of Barabino & Partners. I was visiting a family-run winery, where a young winemaker was telling me about the process through which wine ferments to achieve excellence. It’s a path that requires precision, timing, and expertise, which are the key differences …<\/p>\n","protected":false},"author":7,"featured_media":41975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-42038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parola-ai-giovani-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t

Observing a media training<\/strong><\/a> session, I was able to witness firsthand the process of maturing<\/strong> clients’ communication skills, as they were accompanied by senior consultants on a theoretical and practical path<\/strong> to learn how to better approach future interviews. I learned the importance of being able to observe with a critical eye to identify the potential<\/strong> of those in front of us. A logical process, but also emotional, requiring empathy, attention to detail, and a trained eye<\/strong>.<\/p>\n