{"id":41472,"date":"2022-11-16T09:25:51","date_gmt":"2022-11-16T08:25:51","guid":{"rendered":"https:\/\/www.barabino.it\/il-glossario-del-consulente\/"},"modified":"2022-12-22T16:47:39","modified_gmt":"2022-12-22T15:47:39","slug":"the-consultants-glossary","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/the-consultants-glossary\/","title":{"rendered":"The consultant\u2019s glossary"},"content":{"rendered":"

Having studied law and worked at a law firm, joining the Cantera project<\/strong><\/a> at Barabino & Partners<\/strong> was my first professional encounter with the world of communications, which I had previously only dipped into through volunteering.<\/p>\n

 <\/p>\n

I started this adventure surrounded by the unknown, but aware of having a lot to learn<\/strong> from a job that, as I would soon find out, never stops teaching you. Ever since the first minute, in fact, I have tried to \u2018keep my eyes and ears open\u2019 to absorb<\/strong> as much as possible.<\/p>\n

 <\/p>\n

Through tens of meetings, gatherings, chats, and tips from my senior and not-so-senior colleagues<\/strong>, I familiarized myself with several words which recur constantly in a communications consultant\u2019s glossary<\/strong>: \u201cvalue<\/em>\u201d, \u201csharing<\/em>\u201d, \u201cconfidentiality<\/em>\u201d, \u201ccreativity<\/em>\u201d, \u201ccontext<\/em>\u201d, \u201ccuriosity<\/em>\u201d, \u201cmanagement<\/em>\u201d. These are the words that have helped me the most in navigating this complex and multifaceted profession<\/strong>. In fact, they are not just words, but concepts that underpin the most fundamental principles of the job.<\/p>\n

 <\/p>\n

The worth of appreciating value<\/strong><\/h2>\n

 <\/p>\n

Value<\/strong> is the term that, in my opinion, best represents the soul, the meaning and the aim of the consulting profession. \u201cAppreciating value<\/em>\u201d, \u201cadded value<\/em>\u201d, \u201cenhancing value<\/em>\u201d are all variations of the same concept that, despite its many nuances, ultimately means improving<\/strong>.<\/p>\n

 <\/p>\n

By observing the more experienced consultants at work I realised that, to achieve satisfying results, one must adopt a proactive approach: a mix between creativity and knowledge of the client and the context<\/strong>. Ever since my first day, in fact, I have been encouraged to pursue objectives designed to contribute to improving the client\u2019s situation.<\/p>\n

\u00a0<\/strong><\/p>\n

Sharing<\/strong><\/h2>\n

 <\/p>\n

Sharing<\/strong> is essential in the world of communications. Better yet, it could even be argued that sharing is the very essence of communicating.<\/p>\n

 <\/p>\n

A good communicator, though, does not \u2018waffle<\/em>\u2019. I learned that Media Relations<\/strong>, for example, are rooted in the mutual exchange between colleagues, clients and journalists<\/strong>. Information must be shared with the journalist<\/strong> carefully, to ensure it respects the client\u2019s needs and is newsworthy<\/strong>. Some information is not newsworthy, and not all news<\/strong> is tailored to the client\u2019s target base. Being able to identify the ideal medium to convey to the public information that is relevant to them is a basic rule that, thanks to my colleagues\u2019 advice, I was able to pick up on immediately.<\/p>\n

 <\/p>\n

Management<\/strong><\/h2>\n

 <\/p>\n

The communicator must always be in control<\/strong>. This is one of the most complex aspects of the profession, especially since a consultant has multiple different clients. Knowing how to prioritise all the requests and everyone\u2019s needs is fundamental to being able to effectively organise<\/strong> work. Further still, the consultant has to be aware of the context, which is not limited to the developments of the specific \u2018world<\/em>\u2019 of each client, but rather encompasses everything that surrounds it as well (such as current affairs, politics and markets). As such, the morning press review<\/strong> and reading of newspapers<\/strong> plays a fundamental role.<\/p>\n

 <\/p>\n

A different type of management is what a consultant employs during press conferences and events<\/strong>. Participating in these occasions with my tutor and other senior partners, I learned that a good consultant keeps his eyes peeled and must be ready to act reactively or proactively<\/strong> based on the inputs of all other stakeholders.<\/p>\n

 <\/p>\n

Notebook<\/strong><\/h2>\n

 <\/p>\n

A special mention goes to the diary and notebook<\/strong>, the consultant\u2019s two best friends. With commitments, sudden meetings and unexpected calls taking up most of the day, it is unthinkable to be able to work without taking notes.<\/p>\n

 <\/p>\n

In conclusion, I picture the communications consultant as a professional with a thousand facets<\/strong>. For example, should the consultant build a house, it would be in charge of the operative aspects of the project, like an engineer; he would design the structure, like an architect; he would build it, like a mason, and furnish it, like an interior designer.<\/p>\n

 <\/p>\n

Through the insights provided by my colleagues I am starting to fully understand the world of communications, aware of the fact that the professional growth path I have undertaken rests on solid pillars thanks to Barabino & Partners\u2019 \u201cLa Cantera<\/strong>\u201d project.<\/p>\n

 <\/p>\n

***<\/p>\n

 <\/p>\n

Contributing to on-the-job training of young professionals has always been a vocation for Barabino & Partners. As such, our internship programme \u2018La Cantera\u2019 is structured to involve and engage the participants, granting them an active role in the communications consultancy projects.<\/p>\n

The \u2018Parola ai Giovani\u2019 column is a dedicated space for young people: the pen (or rather, the keyboard) writes about the curiosity, enthusiasm and wonder that is experienced by those who take their first steps as communicators, a job that requires focus, great abilities, and constant commitment. With the hope to see the memories of the start of plenty of satisfying careers recorded here.<\/p>\n","protected":false},"excerpt":{"rendered":"

Having studied law and worked at a law firm, joining the Cantera project at Barabino & Partners was my first professional encounter with the world of communications, which I had previously only dipped into through volunteering.   I started this adventure surrounded by the unknown, but aware of having a lot to learn from a …<\/p>\n","protected":false},"author":7,"featured_media":40982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-41472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parola-ai-giovani-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t