{"id":41247,"date":"2010-06-21T16:32:53","date_gmt":"2010-06-21T14:32:53","guid":{"rendered":"https:\/\/www.barabino.it\/barabino-partners-vince-due-leoni-doro-al-festival-internazionale-di-cannes\/"},"modified":"2022-11-15T16:50:04","modified_gmt":"2022-11-15T15:50:04","slug":"barabino-partners-wins-two-leoni-doro-at-the-international-festival-in-cannes","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/barabino-partners-wins-two-leoni-doro-at-the-international-festival-in-cannes\/","title":{"rendered":"Barabino &#038; Partners wins two \u201cLeoni d\u2019Oro\u201d at the International Festival in Cannes"},"content":{"rendered":"<p><strong>B&#038;P<\/strong> is still<strong> the only Italian communications and PR company to have won the<\/strong> <a href=\"https:\/\/www.canneslions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Festival of Communications and PR,<strong> Cannes Lions to day.<\/strong><\/a> It was June 2010.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>B&#038;P<\/strong> with the project \u201cAuditorium (\u2026Champions League)\u201d for Heineken <strong>wins<\/strong> two of the most prestigious prizes: <strong>Best Live Event Worldwide and Best Integrated Communications Campaign Worldwide<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Only a few of the big qualified Italian Advertisement agencies have been awarded the Leone d\u2019Oro. For the first time in the history of this international event, an Italian communications and PR agency (unexpectedly) won this prize in communications, like the Oscar for cinema.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cAuditorium\u201d<\/strong> was <strong>designed with the internal team of Heineken and in collaboration with other important advertisement brands<\/strong> such as JWT (which has won other Leoni d\u2019Oro for the same project)<strong>. It was a creative and funny communications project that was mocking Italian football fans with a surprise in the end where friends and partners were invited to take part with a \u201ccandid camera\u201d set up.<\/p>\n<p>&nbsp;<\/p>\n<p>The economic revenue generated was ten times higher in terms of visibility, media and publicity, other than reputation, sympathy and brand awareness, compared to the initial investment. This was what was most appreciated at Cannes. Only a limited number of people, 1.000 guests invited at the Auditorium, have effectively \u201clived\u201d the communication, but <strong>thanks to the PR activity and social media, we were able to expand the project worldwide<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Nearly 45 million views on the international social media channels of the event, both online and offline. A Champions League result!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barabino &#038; Partners con il Progetto \u201cAuditorium (\u2026Champions League)\u201d per Heineken vince due tra i riconoscimenti premi pi\u00f9 ambiti: Miglior evento live del Mondo, Miglior campagna di comunicazione integrata del Mondo.<\/p>\n","protected":false},"author":7,"featured_media":17473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[130,127],"class_list":["post-41247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-comunicazione-interna-en","tag-pr-e-digital-pr-en-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/41247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/comments?post=41247"}],"version-history":[{"count":2,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/41247\/revisions"}],"predecessor-version":[{"id":41249,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/41247\/revisions\/41249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media\/17473"}],"wp:attachment":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media?parent=41247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/categories?post=41247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/tags?post=41247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}