Airports terminals are\u00a0rarely associated with comfort and relax – in fact, anyone who has ever travelled by plane is more likely to mention queues, delays and overcharged\u00a0snacks when recalling pre-boarding procedures. So what can\u00a0make airport waiting time more enjoyable?<\/p>\n
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As customers become increasingly harder to please, brands and retailers are looking\u00a0for\u00a0new ways to attract them by relying on\u00a0experiences and emotions, rather than just products. There is no reason why airports should not keep up with this trend, which is why\u00a0Heathrow challenged retailers bidding for Terminal 2 space to innovate their offer for travellers by thinking outside the box.<\/strong><\/p>\n <\/p>\n As a response, Italian coffee chain Ca’puccino\u00a0and British newsagent WHSmith teamed\u00a0up to provide the busy travellers of Heathrow’s Terminal 2 a taste of dolce vita<\/em>.<\/strong> In June 2014, the companies joined forces to launch\u00a0a brand new hybrid store, offering\u00a0customers\u00a0the finest Italian coffee and food, as well as a selection of international newspapers, glossy magazines and prestigious coffee table books. This\u00a0peaceful retreat\u00a0combined the\u00a0simple\u00a0pleasures in\u00a0life: nibbling\u00a0a fragrant, fresh-baked pastry while sipping a foamy latte and leafing through a sleek\u00a0magazine.<\/strong> Most importantly,\u00a0it granted all passengers frantically crossing Heathrow’s busy\u00a0hallways\u00a0some well-deserved ‘me time’ in a cozy environment.<\/p>\n <\/p>\n The seasonal menu offers authentic Italian food with a twist<\/strong>: designed in consultation with renowned Italian chefs, such as Amalfi Coast pastry chef\u00a0Salvatore de Riso, it includes breakfast classics, warm dishes, panini, desserts and ice creams.\u00a0But everyone knows that coffee and delicious food are not the only Italian prides. Fashion plays its part, too. Hence, to further emphasise\u00a0its\u00a0Italian character, the store featured a ‘wall of Vogue’<\/strong>, which displayed a selection of the magazine’s editions from all over the world.<\/p>\n <\/p>\n Sofia Dimen, Chief Operating Officer of Ca\u2019puccino, said that the opening in Heathrow\u2019s Terminal 2 fitted perfectly into\u00a0the company’s\u00a0global growth strategy and added that she was thrilled to embark in this venture with a strong and established partner, such as WHSmith.<\/p>\n <\/p>\n B&P UK supported Ca’puccino by handling the media relations with British trade publications and Italian generalist media.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Airports terminals are\u00a0rarely associated with comfort and relax – in fact, anyone who has ever travelled by plane is more likely to mention queues, delays and overcharged\u00a0snacks when recalling pre-boarding procedures. So what can\u00a0make airport waiting time more enjoyable? As customers become increasingly harder to please, brands and retailers are looking\u00a0for\u00a0new ways to attract …<\/p>\n","protected":false},"author":31,"featured_media":3898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,86],"tags":[100],"class_list":["post-3901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-en","category-events","tag-pr-and-digital-pr-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":2,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"predecessor-version":[{"id":25797,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3901\/revisions\/25797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media\/3898"}],"wp:attachment":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}