{"id":3886,"date":"2016-07-01T16:26:32","date_gmt":"2016-07-01T14:26:32","guid":{"rendered":"http:\/\/it.barabino.it\/?p=3886"},"modified":"2020-03-02T14:41:10","modified_gmt":"2020-03-02T14:41:10","slug":"traditionally-italian-taste-now-also-organic","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/traditionally-italian-taste-now-also-organic\/","title":{"rendered":"A traditionally Italian taste now also organic"},"content":{"rendered":"<p><strong>Pom\u00ec<\/strong>, one of Italy\u2019s most iconing tomato sauce brands, was established in Northern Italy in 1984. The same year it made its way to tables in the United States, bringing the <strong>unique flavors<\/strong> the Italian sun gives to its crops. Pom\u00ec sparked a revolution, being the first <strong>100% Italian tomatoes<\/strong> to be available in carton packages. Over thirty years later, Pom\u00ec is a staple and a trusted brand for American seeking premium Italian quality tomatoes. Barabino &amp; Partners USA supported Pom\u00ec US in launching its <strong>new organic line of products<\/strong> in the United States in occasion of the <strong>Summer Fancy Food 2016.<\/strong><\/p>\n<p>The strategy revolved around the idea of communicating the <strong>extraordinary\u00a0nature<\/strong> of the Italian quality of the brand combined with the evolving taste of the American consumer more and more prone to organic products and certified origins. During the Summer Fancy Food Show, we associated a <strong>traditional media activity<\/strong> aimed at maximizing the visibility of the news of the organic line with a <strong>social media campaign<\/strong> presenting the brand during the days of Fancy Food Show. The strategy succeeded in <strong>increasing the exposure of the brand<\/strong> and the launch\u00a0of the new products across the United States and also associating the brand as the outmost example of Italian quality and taste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pom\u00ec, one of Italy\u2019s most iconing tomato sauce brands, was established in Northern Italy in 1984. The same year it made its way to tables in the United States, bringing the unique flavors the Italian sun gives to its crops. Pom\u00ec sparked a revolution, being the first 100% Italian tomatoes to be available in carton &hellip;<\/p>\n","protected":false},"author":28,"featured_media":3711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[101],"class_list":["post-3886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-en","tag-communication-of-the-made-in-italy-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/comments?post=3886"}],"version-history":[{"count":1,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3886\/revisions"}],"predecessor-version":[{"id":25780,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3886\/revisions\/25780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media\/3711"}],"wp:attachment":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media?parent=3886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/categories?post=3886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/tags?post=3886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}