{"id":3130,"date":"2015-06-06T16:56:26","date_gmt":"2015-06-06T14:56:26","guid":{"rendered":"http:\/\/it.barabino.it\/en\/?p=3130"},"modified":"2020-03-02T15:10:33","modified_gmt":"2020-03-02T15:10:33","slug":"turning-kimbo-into-the-best-loved-coffee-brand-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/turning-kimbo-into-the-best-loved-coffee-brand-in-the-uk\/","title":{"rendered":"Turning Kimbo into the best loved coffee brand in the UK"},"content":{"rendered":"<p>For Italians, <strong>Kimbo is a guarantee<\/strong>: renowned for being the traditional high-quality Neapolitan coffee, a truly established brand. However the question is <strong>how to present its values to the British public?<\/strong> A successful partnership with one of the UK\u2019s most iconic patrons of Italian cooking, Jamie\u2019s Italian, the popular franchise between Jamie Oliver and Gennaro Contaldo.<\/p>\n<p>The partnership first launched in the summer of 2015 <strong>with an event at Jamie\u2019s Italian in Piccadilly<\/strong>, and has since continued to allow diners to taste a true Italian coffee-based menu. The new offering, still in place across all UK restaurants, is made up of a wide selection of coffee drinks, including of course, Kimbo\u2019s authentic Neapolitan espresso.<\/p>\n<p>The fruitful collaboration has seen Kimbo\u2019s brand awareness in the UK shift upwards, as well as increase penetration and brand consideration amongst UK consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Italians, Kimbo is a guarantee: renowned for being the traditional high-quality Neapolitan coffee, a truly established brand. However the question is how to present its values to the British public? A successful partnership with one of the UK\u2019s most iconic patrons of Italian cooking, Jamie\u2019s Italian, the popular franchise between Jamie Oliver and Gennaro &hellip;<\/p>\n","protected":false},"author":31,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,86],"tags":[101],"class_list":["post-3130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-en","category-events","tag-communication-of-the-made-in-italy-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/comments?post=3130"}],"version-history":[{"count":2,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3130\/revisions"}],"predecessor-version":[{"id":25793,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/posts\/3130\/revisions\/25793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media\/3134"}],"wp:attachment":[{"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/media?parent=3130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/categories?post=3130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.barabino.it\/en\/wp-json\/wp\/v2\/tags?post=3130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}