{"id":13397,"date":"2010-06-21T16:04:11","date_gmt":"2010-06-21T14:04:11","guid":{"rendered":"http:\/\/it.barabino.it\/en\/?p=2109"},"modified":"2020-03-02T15:19:09","modified_gmt":"2020-03-02T15:19:09","slug":"barabinos-golden-lions-two-great-awards-in-cannes","status":"publish","type":"post","link":"https:\/\/www.barabino.it\/en\/barabinos-golden-lions-two-great-awards-in-cannes\/","title":{"rendered":"Barabino\u2019s Golden Lions: two great awards in Cannes"},"content":{"rendered":"<p>During 2010 International Advertising Festival in Cannes Barabino &amp; Partners gained the most important awards in this field, in the categories \u201c<strong>Best Live Event<\/strong>\u201d and \u201c<strong>Best Integrated Communication<\/strong>\u201d.<\/p>\n<p>For the first time ever, an Italian PR agency won the award and, just to make it a bit more special, it gained two in different categories.<\/p>\n<p>The project that allowed Barabino &amp; Partners to win the awards was Heineken\u2019s \u201cAuditorium\u201d event: a witty project that fooled some Italian men over their passion for football, and ended up with an unexpected surprise evening for them.<\/p>\n<p>Beside the originality of the project, Cannes\u2019 committee appreciated the effectiveness of the campaign, whose economic return was double the investment: even if only few people actually lived the event, Barabino\u2019s PR and social media activity allowed the brand\u2019s message to reach a far greater audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During 2010 International Advertising Festival in Cannes Barabino &amp; Partners gained the most important awards in this field, in the categories \u201cBest Live Event\u201d and \u201cBest Integrated Communication\u201d. For the first time ever, an Italian PR agency won the award and, just to make it a bit more special, it gained two in different categories. &hellip;<\/p>\n","protected":false},"author":7,"featured_media":2433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[100],"class_list":["post-13397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-pr-and-digital-pr-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Redazione B&amp;P\"\/>\n\t<meta name=\"keywords\" content=\"pr and digital pr\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.barabino.it\/en\/barabinos-golden-lions-two-great-awards-in-cannes\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 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