NewRed is an advertising agency, totally controlled by Barabino & Partners.

With offices in Milan and Genoa and a team of 15 professionals, NewRed can assist its corporate clients in defining, conceiving, and conducting corporate and product advertising campaigns conveyed both on traditional media (TV, radio, print, poster) rather than on new media or on the point of sale.

Through its Bruxelles office, B&P Europe offers its Italian clients support in the institutional relations with the European community with a team that carries out the monitoring of new laws and amendments, legislative analysis and public affairs.

On top of this B&P Europe is able to offer support in the communication activities in the Belgian and Luxembourgian Market.

Created in 2007, B&P UK was incorporated under the laws of Great Britain and is managed by Giovanni Sanfelice di Monteforte.

Offering a dedicated team of five professionals at its London office, B&P UK assists its Italian clients with media relations with the UK press, and, more generally, with their London communications planning. At the same time, B&P UK can also serve as a gateway for British and international clients interested in undertaking communications strategies in Italy.

B&P’s Berlin office, which opened its doors in 2008 and is managed by Benedetta Spada, was born of the same approach and philosophy as B&P UK, and aims to assist Italian clients with the processes of internationalizing and positioning their brands as examples of the “Made in Italy” concept.

The firm provides consulting and operating services to Italian companies that aim to increase their visibility in Germany, works alongside Italian organizations and institutions that operate in Germany, and positions itself as a partner for all German companies interested in entering the Italian market.