B&P Labs

The new digital media have changed the rules of communications. Monologues are giving way to dialogues, and companies must take part in the conversation to grab the attention of their target groups.

Online communities are spreading and collaborating at an unprecedented pace - a huge number of potential consumers - with "relationship" rules and principles that must be followed if you want to talk with them.

In order to assist companies in this frontier territory, Barabino & Partners created B&P Labs, where communications and Internet professionals, journalists, and bloggers work in close collaboration to draft innovative communications plans.

More specifically, the synergistic areas in which B&P Labs operates are:

1) CONSULTING

• Online communication projects
• Integration and coordination with communcation’s levers
• Corporate training schemes
• Issue management

2) MONITORING

• Social Intelligence: smart social media monitoring

3) ONLINE COMMUNICATIONS INITIATIVES

• Design and creation of websites 2.0
• Online advertising
• Blogs (CEO blogs, corporate blogs, event blogs, theme blogs, special targets blogs, ecc.)
• Digital PR
• Social Network activities
• Viral communication
• Digital internal communication