Information Communication Technology

Italians are increasingly fascinated with science and technology and consult a wide range of media to keep abreast of the latest innovations, which have become the true icons of our era.
Companies, which rely on scientific and technological breakthroughs to improve their businesses and outdo the competition in the global marketplace, also need timely information about recent developments.
A number of editorial initiatives, each with an identity of their own, have recently been launched to cater to this growing curiosity: alongside specialized monthly and weekly publications, there are dedicated pages in nationally distributed daily newspapers, radio and television broadcasts, and online magazines.

In this context, there are three key words that organizations with a strong scientific and technological calling ought to consider when attempting a successful approach to communication, making it into a cornerstone of their strategy:

• Convergence between institutional and product communication, between disciplines and segments;
• Integration of traditional and online media;
• Linguistic simplification in order to disseminate the knowledge of the few to non-specialists.

Choosing the ICT division of Barabino & Partners means having access to expert professionals with scientific and technological knowledge and skills who work alongside the client to create a distinctive process to enhance visibility and reputation in specialized and general media.