WATER, FIRE, AIR, ENERGY
A new positioning strategy for the most important international trade fair of plumbing and sanitary fitting sectors . Emotional Technology. The technology at the service of quality of life. Innovation, comfort, attention to efficiency and energy saving. At MCE protagonists of this revolution meet to define new standards in all sectors that contribute to make spaces inhabited by humans, places to work and live better: heating, air-conditioning, refrigeration, health technology, water treatment and renewable energy.
Strategy and communication concept. New visual identity. Communication instruments to exhibitors
