Ansaldo Sistemi Industriali is a leading company both on domestic and international market in the field of industrial automation and motor systems.

Operating at present as an autonomous brand, Ansaldo Sistemi Industriali was part of Ansaldo Group, an excellent historical company in the Italian industrial panorama since 1853.

The new brand reflects the need to:

• make visible the new company positioning as distinct from Ansaldo Group also under an image point of view
• maintain a reference with the historical dimension and Ansaldo’s experience as an added value of the services offered, adopting the letter A as a key identifier sign
• visually represent the institutional pay off “Solutions to the power of three”, in which the number three represents the values and the main sectors of the company. In that sense, the A sign has been represented also through the combination of three round shapes.

Brand, corporate identity and institutional brochure