Brand Communication

Leading companies increasingly find it necessary to support their brands in terms of positioning and perception in their target groups.

To respond to this need, Barabino & Partners has developed a unique methodology to enhance the "emotive and conceptual" positioning of brands and products using a variety of communications initiatives.

These include, in particular:

• Identifying and enhancing the brand content to be offered to the media as a stimulus for communications
• Creating ad hoc events in synergy with the strategic communications approach
• Selecting and conceiving sponsorships which can enhance the value of key brand messages
• Identifying co-branding opportunities consistent with the positioning of the products
• Identifying co-marketing initiatives

To carry out these initiatives, Barabino & Partners relies on expert personnel who focus specifically on this area of business, and are thus able to provide the client with consulting and operations management for brand communications projects.

The Brand Business Area also manages all the logistical requirements for events, directly handling planning, implementation, and budgeting.