"JTI CLEAN CITY LAB"
WINNERS ANNOUNCED AT LA TRIENNALE IN MILAN
"Icon", "Smokey" and "Stub it" are the 3 projects acclaimed as winners among the 16 finalist of the International contest "JTI Clean City Lab" rewarded at the Teatro Agorà in Triennale di Milano, and exposed from 17-22 of April during the 2012 Deisgn Milan Week.
The Undersecretary of Equal Opportunities, Fashion and Design of the Lombardy Region, Ombretta Colli presented the awards to the winners, while the Councillor for Mobility, Environment, Urban Architecture and Parks of the city of Milan, Pierfrancesco Maran closed the ceremony.
The International contest JTI Clean City Lab, launched by Japan Tobacco International and supported by Future Concept Lab, is at its second edition and focuses on external ashtrays. Its idea is transforming everyday objects into design articles in order to encourage people to avoid cigarette littering in the environment.
A conscious and environment-respectful urban life style is the main concept which inspired the 16 creations protagonist of the exhibition, created by the students of 4 important design schools, the
Politecnico of Milano, the Central Saint Martins College of Art and Design of London, the Barcellona IED an the HEAD of Geneva.
The best ones have been picked by an International jury, which includes among its components experts like Gilda Bojardi, director of Interni magazine, fashion designer Elio Fiorucci, designer and artist Jozeph Forakis, the japanese designer Isao Hosoe, Future Concept Lab presidentFrancesco Morace and the president and AD of JT International Italia PierCarlo Alessiani.
The winners of JTI Clean City Lab second editions are:
- First prize has been awarded to Arturs Analts, student of Central Saint Martins College of Art and Design of London with his "Icon", an interpretation o fan urban signage which indicates where to throw the cigarette.
- Second prize went to "Smokey" designed by Politecnico di Milano Pasquale Belmonte and Antonio De Bellis, rewarded for its plain elegance of its shape (like a T) which shows an anthropological attention to the gestures made by smokers when extinguish the cigarette, compatible with our frenetic urban life style.
- Third price has been assigned to "Stub It" by Qian Han from Central Saint Martins College of Art and Design of London. It is an object with a particular shape which reminds a vintage urban landscape, like an old telephone booth.
The jury also assigned three special mentions to other projects: "Benching" by Carmelle Taute (Barcellona IED), to"Totomegot" a portable minirobot designed by Vicent de Florio (HEAD of Geneva) and the third to "The Nook" created by Rafael El Baz (Central Saint Martins College of Art and Design of London).
Vicente Garcia Jimenez worked on the set up of the exhibition.
Clara Ceriotti (JTI)
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